Survey – Digital Marketing Analyst Workforce Training

New digital technologies have reshaped marketing over the last decade and have led to a drastic shift in the quality and quantity of information we are able to store, access, and analyze. With this proliferation of data has come an increasing need for many businesses to better understand and react to various consumer patterns, as well as evolve the way they measure, plan, and implement their marketing activity. There’s been a growing demand for skilled marketing analysts who are equipped to ensure optimal return on investment (ROI) for marketing spend and to deliver valuable insights that drive better customer service.

We are conducting a survey of local employers to determine if there is a need in Saratoga County and the region to launch specialized workforce development programming to meet the needs of employers and residents of Saratoga County and beyond. We will use this data to determine if there is a need for specialized workforce training programs.


If you have any questions or how your business can get involved in this innovative workforce training program, or others, please call Shelby Schneider, Vice President, at 518.871.1887 or email